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What Is Product Strategy, and Why Is It Important?

Pedro Arantes
Pedro Arantes
In its simplest form, product strategy is a business plan for the product—the planning to achieve the product’s vision.

What Is Product Strategy, and Why Is It Important?
I wrote the article “What Is Product Strategy, and Why Is It Important?” to help me clarify the difference between product vision and product strategy. Product vision is the “what.” What will the product become? What will we build? The product strategy is the “how.” How will we bring the outcome we imagine to live?
In addition to defining product strategy, I also discussed some tools we have to create the strategy and some examples of famous companies. I hope you enjoy it.
Tiny Thought
Pedro Arantes
The role of a leader is to change the status quo, step up the pace, and increase the intensity.
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Pedro Arantes
Pedro Arantes @arantespp

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